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Management Studies

Question:

Using Amazon.com as a business model:

(a) Describe its positioning in the Internet value network.

(b) Discuss the value configuration(s) of the online bookshop using examples to illustrate your answer.

(c) Describe how market basket data is used in conjunction with customer profiling and product information to generate up-selling and cross-selling scenarios dynamically. Give examples wherever appropriate.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9588320

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