Questionthe radisson international established in mauritius, Ask an Expert

Management Studies

Question:

The Radisson International established in Mauritius since 2002 recently faced a big scandal.

There was a serious problem of contamination in the food that was served to the employees. This in turn, brought negative publicity both from local and international press. This resulted in losing sales as well as customer and tour operators' goodwill.

Following a full safety clearance by the public health authorities, a campaign is now urgently needed to re-launch the Radisson International. Advise the company on the campaign objectives it should set, the elements of the communications mix it should use and which media you would recommend. Support your answer with reasons and practical examples.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590260

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