Questionthe emergence of the service sector followed by, Ask an Expert

Management Studies

Question:

The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategies in case of service failures.

a) Define the term service recovery.

b) What are likely to be the expectations of customers following a complaint?

c) Briefly explain the benefits of a service guarantee?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590226

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