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Management Studies

Question:

The developers of "Sonny Music? predict that their new service will be a success. Their prediction is based on their experience of launching an existing service.

(a) Explain and discuss benefits of using marketing research for making marketing decisions, rather than simply basing decisions on previous experience.

(b) List the five stages of the process for planning a marketing research project.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9589553

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