Questionthe design of a specific marketing research, Ask an Expert

Management Studies

Question:

The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:

a) Exploratory research
b) Descriptive research
c) Causal (experimental) research

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9589558

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