Questionthe association of small amp medium enterprises, Ask an Expert

Management Studies

Question:

The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product portfolio. Write a report which:

a) Explains the product life cycle and critically assesses its weaknesses as a concept.

b) Identifies why the BCG matrix is often used in portfolio planning, and suggests, with examples, why the BCG matrix might be criticised as a marketing management tool.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590254

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