QUESTIONS

1. What do you understand by the word marketing? Explain with the relevant example how marketing is different from sales.

2. Consider yourself as a senior manager of a company; describe your company and the products/services you deal in. You have a task at hand to analyze the environmental factors in the market. With the help of suitable examples explain which all Micro and Macro Environmental factors affect your business decisions and how?

3. What according to you is the importance of understanding customers and the market place, and also explain the five core concepts of Marketing? Support your answer with suitable examples.

4. List and discuss the major basis for segmenting consumer in detail? Choose any two organizations of your choice (National or International organization) and explain about the segmenting variables you think they have taken in segmenting and target market selection?

5. Explain in detail the product line and product mix decisions that are taken by the marketer. Support your answer with suitable examples?

6. With the help of suitable examples explain the different pricing strategies used by the marketers?