Questions

1. What is reputation risk? How can social media managers maintain brand reputation?

2. Discuss the skills required by social media managers. Search Internet e.g. http://www.linkedin.com.au/ and outline a full list of responsibilities of social media content managers.

3. Consider you are working for a small IT organisation that produces a popular software app. Contrast and compare three social media content management systems and provide advice on which would be the most suitable for a small medium enterprise (SME).

4. What content marketing tools can you recommend for the organisation in question 3? What factors might they need to consider when selecting an appropriate tool or set of tools?

5. Identify a social media disaster (from lecture notes or search the Internet). Describe the key facts of the situation, and indicate the lessons learned by that organisation. Why are there so many examples of social media disasters, across so many social media applications?

6. Discuss some of the social media protracted risks which organisations need to protect themselves against. Give examples of each.

7. Review the following organisation's social media policies. What do they have in common? differences?

Is there anything missing? Which is a good example? Which if any of these align with the characteristics of a great social media policy?

• Intel: http://www.intel.com/content/www/us/en/legal/intel-social-media-guidelines.html
• Coca Cola: http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-MediaPrinciples-12-2009.pdf
• IBM: http://www.ibm.com/blogs/zz/en/guidelines.html
• company of your choice