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QUESTIONS:

1. What are some of the key elements of a so-called 'bro-cation'?

2. What characteristics of men's lives today would help explain the growing popularity of bro-cations?

3. For marketers who want to learn more about men and the reasons why they participate in bro-cations, what marketing research methods would you recommend and why?

4. Besides high-end vacation services, what's another industry or product category that might capitalize on the bro-cation trend? What should marketers in this industry/product category do to pursue this market?

Marketing Management, Management Studies

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