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1. Few companies have had such a long history of ups and downs as IBM. What were some of the keys to its recent sucress? Can its plans to solve some of the world's most challenging problems succeed? Why or why not?

2. Who are IBM's biggest competitors today, and what risks do they face with their current strategy?

Attachment:- IBM case.rar

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92487377

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