QUESTIONS

1. Do you think that the information about segmentation is enough to develop a segmentation scheme for the brand?

2. Which information do you consider more valuable, the trends Carol was looking at or the facts in the article? Why?

3. What trends would you consider as you developed a segmentation strategy?

4. Do you feel that the segmentation strategy should be based on adding new purchasers to the brand or adding frequency to current buyers?

5. What would be the ideal information to have to make this decision?

6. Would you go with the information you have, or recommend that you take more time and do primary research on the market before making a decision?

Attachment:- case_question.rar