Questions: The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized. Deliverable length: 5 page minimum not including title page and reference page.

1. Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.

2. Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

3. How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

4. What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

5. Define direct marketing and give some real world examples.