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1. Give examples of needs, wants, and demands that Build-A¬Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build¬A-Bear's actions?

2. In detail, describe all facets of Build-A-Bear's product. What is being exchanged in a Build-A-Bear transaction?

3. Which of the five marketing management concepts best describes Build-A-Bear Workshop?

4. Discuss in detail the value that Build-A-Bear creates for its customers.

5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not?

Marketing Management, Management Studies

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