Questions for Discussion

1. Anaryze the decision process buyers of a typical push email device go through before purchasing the devices.

2. Apply the concept of asperatonal groups to the BlackBerry brand . Should marketers have boundaries with regard to this concept ?

3. Explain how both postive and negative consumer attitudes toward a brand like BlackBerry might develop. HOW might someone's attitude toward BlackBerry change ?

4. What role does the BlackBerry appear to be playing in the development of the mobile handset market in the Arab world ?

Attachment:- Arabic Blackberry.rar