Questions-
1. If making a pitch to business leaders regarding the merits of valuing diversity in the workplace, give four facts from the chapter that you would utilize in your presentation. Please state why you chose these facts.
2. Explain how flesh colored band-aids are a "miss" as it relates to ethnic purchasing power for corporations who sell this type of product. By making a change to offer a more diverse line of flesh colored band-aids what message would this send to consumers?
Exercise-
Background:
Morgan Stanley says, "Diversity - it's not an obligation - it's an opportunity." Some of the ways to extract diversity's benefits:
• Identify previously overlooked cultural markets.
'Create new products for existing markets.
'Change corporate culture to attract a different employee mix.
• Form relationships and making inroads with cultures and individuals unlike your own.
• Get things done in better ways.
"Comfy" diversity programs held for compliance reasons are programs that exist solely to comply with the law or to make a company "seem" like they value diversity. But, comfy diversity programs do not show the true benefit of diversity and how best to bring out the greatest talent of a diverse workforce. Comfy programs often do not address or handle the problems that come with managing a diverse group. Ultimately, these comfy programs skirt the real issues and just waste time and money.
Some comfy diversity programs and beliefs say: we should be colorblind. But, this does not help with diversity because it is not showing the value of difference which is a missed opportunity. This is a missed opportunity because rather than ignore difference, the business case for managing diversity says to draw out the differences and help work groups safely explore what those differences suggest about the business. You might find new opportunity, but either way, it's simply the right thing to do in an increasingly diverse workforce. It helps people feel valued and more worthwhile at the end of the day.
Directions: In two paragraphs explain why comfy diversity programs are a missed opportunity.
Attachment:- BUSINESS CASE FOR DIVERSITY.pdf