Questionone of the key objectives of destination branding, Ask an Expert

Management Studies

Question:

"One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering the same type of tourism product"

(a) Define branding and state its objectives?

(b) In the light of the above argument, discuss the concept of ‘branding as a living entity' and the strategies to be adopted to achieve the objective set above.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590120

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