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Question:

Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the posh area of Floreal and caters to the needs of a specific class of the population.

(a) (i) What do you meant by market segmentation?

(ii) Segment the market of medical care in Mauritius, using at least four bases of segmentation.

(b) What is core service and augmented service ? Clearly identify the core and augmented service as applied to medical care.

(c) Clinic Darne is better known for its attractive building, large parking space, well maintained yard. These are all elements of physical
evidence.

(i) What is physical evidence?
(ii) What is its importance in a service like medical care?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9589627

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