Question:

It is about interpreting a design brief and reformulating it with clear design direction and objectives. In this project, you will critically analyse an existing design brief in an attempt to understand its requirements.

Based on your interpretation of the brief you will re-define it as a set of problems and unique objectives that will lead you to a creative solution.This project is for interpreting a design brief and reformulating it with clear design direction and objectives. In this project, you will critically analyse an existing design brief in an attempt to understand its requirements. Based on your interpretation of the brief you will re-define it as a set of problems and unique objectives that will lead you to a creative solution. You'll use appropriate methods in researching and ideation in generating your solution. Problem definition is the most critical phase of any design process. For a creative solution you need a creative problem formulation.

Concept report

Propose an appropriate concept based on the brief. It is important that your approach is broken apart and explained in detail, exposing features, which make it an effective response to the brief. It is important that you back up your justification with evidence from your research.

Minimum Requirements

Contents of the document:

Proposal Cover Page: Give the cover page a relevant title & hint at your concept.

Project Background & Objectives

Problem definition, research and concept development: This is the most important chapter, you can break it down into additional chapters if necessary - Include your thumbnails & sketches that led you to this concept.

Concept definition: Break down the features of your concept and explain why it is effective in relation to the brief.

Conclusion: Explain why your concept is the most optimal solution for this brief. This is about limitations and how your solution is the best under these circumstances.

Design strategy: Quality of ideation process and synthesis

Research and discussion: Depth of research and quality of reflective discussion

Communication: Coherence and clarity of communication

Presentation: Quality of document's layout, visual presentation, and information structure.