Question:

In Uncommon Service, the Frei and Morris argue that "it is not enough to simply demand service excellence from your employees. Instead, companies must design excellence into the very fabric of the organization". Review the system of four truths that the authors uncover in their research that deliver uncommon service. Explain each of these truths (principles) and give examples from your business or personal experience? 

The authors identify the four universal truths for delivering uncommon service:

• You can't be good at everything
• Someone has to pay for it
• It's not your employees' fault
• You must manage your customers

In your own words- need to be 3 to 4 pages, APA style Paper- If used any academic resources please include APA style References.

Brief Summary of the book : http://uncommonservice.com/about-uncommon-service-book/

http://www.summary.com/book-reviews/_/Uncommon-Service/