Questionif a label on a product states made in thailand and, Ask an Expert

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If a label on a product states "Made in Thailand" and a similar product has a label "Made in Germany" then why do consumers consider the latter to be better than the former? What different does a label make in the perception of a consumer?

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Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of the guidelines that must be considered in selecting a distributor in order to avoid any problems?

QUESTION

There is an ongoing debate between "Standardization" versus "Adaptation" pertaining to global advertising. Explain how different sides of the arguments fit into the global context.

QUESTION

Leaders of global companies are facing the resistance to globalization in many countries. How should the executives handle the situation?

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HR Management, Management Studies

Category:- HR Management
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