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Question:

(i) What is cost-plus pricing method? Why is its application particularly problematic in service industries?

(ii) Discuss the factors which might influence the pricing of a service like that of domestic cleaning services.

(iii) Propose the most appropriate pricing strategy for a new service provider in the field of domestic cleaning services?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9587263

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