Question:

Find an article about a firm's current use of IT to enhance its customer's experience or select a firm you are familiar with in your country. Write a short paper describing the following:
• Where is IT's enhancement of the customer experience delivering value to the organization?
• What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?

Requirements:
• Paper should be three to five pages in length, not counting the title or reference pages, which must be included.
• Include at least two scholarly references in addition to the course textbook.
• Paper must follow academic writing standards and APA style guidelines, as appropriate.