Question:

Choose a new product in the market (or develop your own) to be targeted to this group of consumers justifying the need of the product in line with the profile of the group and the micro- & macro-environment that the brand is operating within.

The "newness" of a product should be viewed from the targeted Segment's perspective.

CHOSEN PRODUCT IS: phonebloks

This is a socially aware product. It is a group assignment. However, I am to do a MICRO AND MACRO ANALYSIS OF THE MARKETING REPORT AND THE SWOT ANALYSIS. It should be about 800-1000 words with about 10 references (Harvard Style).