Questionas the marketing manager of a hotel you have, Ask an Expert

Management Studies

Question:

As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context,

a) Describe the dimensions of service quality.

b) Explain the strengths and weaknesses of the SERVQUAL instrument.

c) Describe why service quality has become an important issue in tourism and hospitality marketing.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9587295

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