Question

Answer the five questions listed in the exercise in approximately 150 words in each question

ABC is a Web site and cooperative alliance that suggestions commercially supported content of TV (video on demand) shows through the Internet. The name is derived from a Chinese word that means ‘holder of precious things.' The alliance has numerous different partners that are related in interesting ways as well as that are from very different market types. Working in groups, response the following questions-

1) Define the alliance partners. Illustrate the market type as slow, fast or standard cycle

2) Characterize the kind of strategic alliance abc has become

3) In what kind of market is Hulu competing?

4) Why did this alliance form? List some modest pressures that made this alliance a necessity for its partners

5) What does the future hold for this alliance?