Questiona why are services generally more difficult to, Ask an Expert

Management Studies

Question:

(a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ?

(b) Discuss how customer expectations are formed.

(c) With reference to the tertiary education sector and particularly to an MBA program, indicate what you expect to be a quality service.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9589834

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