Questiona what is market segmentationb it is often said, Ask an Expert

Management Studies

Question:

(a) What is market segmentation?

(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?

(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590271

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