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Question:

A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. If formally accused, it could mean irreparable damage to his baseball career.

You are not asked to do anything unethical. The money is quite good, and you know the publicity from working on the case will probably help your public relations consulting career, especially if the athlete is exonerated. Would you take the account? The agent tells you confidentially that the athlete has admitted that he took some substance that was unknown to him, but may have been steroids. Does this information affect your decision? What are the ethics of the situation as you see them?

Write a proposal to your business partners regarding the situation. Answer all questions brought up in the case and compare the case to at least one similar case with a well-known ballplayer found through your research. Finally, provide a recommendation to your partners as to whether or not you should accept the contract.

Your proposal should be three pages (not including the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. Include at least one scholarly source in addition to the course text.

The paper:

Must be three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).

Must include a separate title page with the following:

Title of paper

Student's name

Course name and number

Instructor's name

Date submitted

Must use at least one scholarly source in addition to the course text.

Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92341244
  • Price:- $30

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