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Question:

(a) The marketing officer of Pearona comes to you and states that he would like to make a re-branding campaign for this product as sales has reduced considerably. He has asked you for the following:

(i) A flowchart that could help him understand the design process

(ii) Using a brainstorming or any ideation method develop a slogan for the rebranding campaign

(iii)Show how this slogan will look on a billboard. Design can also be shown but principles of typography should be followed.

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