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(a) The management appointed to launch the new ‘dhabas' in India have imperfect marketing knowledge. Explain, using five examples, how marketing can help Confidence Industries while launching its new ‘dhabas'.

(b) Confidence Industries already has some information about potential customers for the new ‘dhabas'.

(I) give details and discuss the difference between market segmentation, targeting and positioning process.

(II) Recognize the bases that Confidence Industries will use to segment the potential market for customers who will use the ‘Number 1 Plazas' and the ‘Revive Plazas'.

(III) Classify and describe four reasons for market segmentation.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9718270

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