Questiona number of external influences affect consumer, Ask an Expert

Management Studies

Question:

"A number of external influences affect consumer behaviour and purchase decision processes".

In the light of the above statement,

a) Discuss how social class affects consumer behaviour and the purchase decision.

b) Using suitable examples, describe how Abraham Maslow's Hierarchy of Needs Theory may be used by a marketer to devise advertising appeals.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590196

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