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Question:

A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour. The six modes have been divided in various components.

Write detailed notes on each of the following:
(i) Components of Persuasion
(ii) Components of Behaviour
(iii) Components of Perception
(iv) Components of Cognition
(v) Components of emotional response

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9588389

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