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Question:

(a) You have been requested by your CEO to organize a news conference. Show how you would organize same.

(b) If you expect to have success issuing news releases that are likely to be considered for placement, what should you ensure?

(c) You've been asked to work with marketing and research people on introducing a new product that's been in the pipeline for at least a year. In addition to writing a new release that announces the new product, you suggest that a news conference be held where you'll handout a media kit. What are included in the media kit?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9590065

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