Questiona with reference to appropriate theory explain how, Ask an Expert

Management Studies

Question:

a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.

b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590589

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