Questiona what is loyalty in a service context and how can, Ask an Expert

Management Studies

Question:

a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers?

b) Describe total relationship marketing. How would you use the concept of wheel of loyalty for the benefit of your organisation?

c) Discuss the THREE clusters of benefits that customers derive from relationships with the firm?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590089

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