Questiona under what conditions might a marketing firm, Ask an Expert

Management Studies

Question:

a) Under what conditions might a marketing firm select to use the following distribution strategies?

Intensive distribution,
Exclusive distribution, and
Selective distribution.

Outline the main principles involved in each of these channel strategies with examples to illustrate your answer.

b) Discuss the role of personal selling within the integrated marketing communications mix of the marketing organisation.

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590258

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question advertising creativity is viewed as the ability to

Question: Advertising creativity is viewed as the ability to generate unique and appropriate solutions to communication problems. This definition suggests that a creative ad is one that is not only novel but also relevan ...

Integrated marketing communications written and oral

INTEGRATED MARKETING COMMUNICATIONS Written and Oral Assignment - In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. ...

Question assignment instructionswe are once again going to

Question: Assignment Instructions We are, once again, going to focus this information on a specific area...Marketing. Please read all of the articles provided in the lesson section for this week to give you a good idea o ...

Question 1price is the only element in the marketing mix

Question: 1. Price is the only element in the marketing mix that produces revenue all other elements represent costs. 2. How do price decisions affect the other three P's? Select a product that you regularly buy. 3. How ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question brand extension marketing planintroduction the

Question: Brand Extension Marketing Plan Introduction: The Assignment in this unit is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Assignment descriptionregarding your research topic

Assignment Description Regarding your research topic selected in unit 1 and your research question, hypothesis and five survey questions created in Unit 2, write a narrative 800-1,000-word paper describing your proposed ...

Question please refresh your knowledge of chapter 6

Question: Please refresh your knowledge of Chapter 6 (Consumer Behavior) before attempting the assignment. Read the case (titled: The Diet Battle) at the end of Chapter 6 (in Marketing by Grewal and Levy, 6thedition), an ...

Assignment - marketing essentialslearning outcomes -

Assignment - MARKETING ESSENTIALS Learning Outcomes - Explain the role of marketing and how it interrelates with other functional units of an organisation. Compare ways in which organisations use elements of the marketin ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert