Questiona lsquothe basic differences between goods and, Ask an Expert

Management Studies

Question:

(a) ‘The basic differences between goods and services have several implications for service marketers.'

(i) List the main differences between goods and services.

(ii) Discuss four of these differences and their implications to service marketers. Illustrate your answer with examples.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9589628

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