Questiona list and discuss with examples the four , Ask an Expert

Management Studies

Question:

(a) List and discuss with examples the four factors that influence consumer purchase decision.

(b) To what extent ‘branding' is important for a product and how this could have an impact on the company's image?

(d) What are the functions of ‘distribution'? Illustrate with examples how marketers benefit from it.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9588310

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