Questiona explain why service personnel are a source of, Ask an Expert

Management Studies

Question:

a) Explain why service personnel are a source of customer loyalty and competitive advantage.

b) Discuss the customer cycle of failure in a service organization.

c) Why short-sighted policies with regards to front line employees can be expensive to a service organisation?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590090

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