Question:

1. What does the phrase "exchange relationship" mean in relation to marketing?

2. A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.

3. Tupperware uses a business model that relies on women running their own businesses as agents of Tupperware. Tupperware successfully exports to China and India.

Explain why these countries provide attractive markets for Tupperware.

4. How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?

5. What is the difference between green marketing and greenwashing?

6. How might a company in the B2B market use a private exchange?

7. A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?

8. Why is reselling the customer an important part of the confirmation after the adoption of an innovation?