Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Question1: The two main support processes in an organization are:

A. production systems and marketing systems.

B. procurement systems and HR systems.

C. financial accounting systems and HR systems.

D. information systems and financial accounting systems.

Question 2: ________ strategies are the short-term goal-directed decisions and actions of the organization's various functional areas.

A. Competitive

B. Coordinating

C. Corporate

D. Functional

Question 3: One of the two strategic decisions most associated with the organization's information system is:

A. optimum equity mix.

B. creating an approved vendor list.

C. selecting the correct marketing mix.

D. the choice of system technology.

Question 4: Designing which of the following systems involves making sure we have the information we need, when the information is needed, and in the form needed?

A. Marketing

B. Human resources

C. Information

D. Financial-accounting

Question 5: If Mr. Carol wanted to introduce high-performance work practices in his organization, which of the following practices would he adopt?

A. Centralizeddecisionmaking

B. Fixedjobassignments

C. Limited communication

D. Self-managed work teams

Question 6: Ms. James has decided to use a computerized order taking and fulfillment system in the new location for her retail shop. She is demonstrating her ability to give attention to which of the following strategies?

A. Marketing

B. Human resources

C. Information

D. Financial-accounting

Question 7: Which of the following is NOT one of Miles and Snow's adaptive strategies?

A. Defender

B. Prospector

C. Cost leader

D. Analyzer

Question 8: An organization's ________ strategies reflect its commitment to and treatment of its employees.

A. procurement

B. corporate

C. HR

D. competitive

Question 9: ________ refer(s) to the process of creating and providing goods and services.

A. Marketing

B. Production-operations

C. High-performance work practices

D. Information system

Question 10: When an organization competes by providing unique products with features that customers value, perceive as different, and are willing to pay a premium price for, it is using a strategy of:

A. costleadership.

B. focus.

C. differentiation.

D. niche.

Question 11: Which are the two biggest factors in marketing?

A. Competitors and pricing

B. Product and competitors

C. Customers and competitors

D. Pricing and customers

Question 12: The marketing mix is commonly known as the

A. 4Ps

B. 5Ps

C. 7Ss

D. 4Ss

Question 13: Which of the following is a possible production-operations management strategy?

A. Selectivespecialization

B. Inventory management systems

C. User positioning

D. Market logistics

Question 14: In Porter's cost leadership strategy, the main goal of the cost leader is to have the lowest ________ in the industry.

A. profits

B. prices

C. costs

D. products

Question 15: One factor that would lead to high-performance work practices is

A. usingcontingentpay.

B. forming problem-solving groups.

C. conductingattitude surveys.

D. All of the answer choices are correct.

Question 16: The role of top-level decision makers in the strategic management process is to:

A. establish the overall operational goals.

B. develop the overall goal that the organization hopes to achieve.

C. establishfunctionalstrategies.

D. supervise line managers.

Question 17: Product design strategies typically involve an organization's ________ functional area.

A. finance

B. R&D

C. accounting

D. HR

Question 18: The ________ strategy is one in which an organization continually innovates by finding and exploiting new product and market opportunities.

A. prospector

B. defender

C. analyzer

D. reactor

Question 19: The ________ point(s) to the strategic issues organizational decision makers need to address in their pursuit of sustainable competitive advantage and high levels of performance.

A. portfolioanalysis

B. distinctivecapabilities

C. strengths

D. SWOT analysis

Question 20: The ________ strategy is one in which an organization continually innovates by finding and exploiting new product and market opportunities.

A. prospector

B. defender

C. analyzer

D. reactor

Question 21: The organization's ability to complete or reach goals is referred to as:

A. efficiency.

B. effectiveness.

C. productivity.

D. stability.

Question 22: Examples of portfolio analyses include:

A. the BCG matrix.

B. the McKinsey-GE stoplight matrix.

C. the product-market evolution matrix.

D. All of the answer choices are correct.

Question 23: The types of renewal strategies include:

A. retrenchmentstrategy.

B. turnaroundstrategy.

C. diversificationstrategy.

D. retrenchment and turnaround strategies.

Question 24: The _______ strategy establishes the overall direction that the organization hopes to go.

A. business

B. functional

C. corporate

D. competitive

Question 25: Related diversification is ________ unrelated diversification.

A. less effectivethan

B. moreeffectivethan

C. just as effective as

D. less profitable than

Question 26: The ________ strategy is one in which the organization maintains its current size and current level of business operations.

A. stability

B. concentration

C. diversification

D. backwardintegration

Question 27: One of the risks associated with a horizontal integration strategy is:

A. a potential violation of antitrust laws.

B. exponentialgrowth.

C. increasedmarketexposure.

D. increase in sales.

Question 28: A business unit with low relative market share and low industry growth rate is referred to as a:

A. dog.

B. cash cow.

C. cat.

D. question mark.

Question 29: Coca-Cola is a ________ organization and PepsiCo is an example of a ________ organization.

A. multiple-business; single-business

B. single-business; multiple-business

C. multiple-business; multiple-business

D. All of the answer choices are correct.

Question 30: The main causes of corporate performance include all the following except:

A. inadequatefinancialcontrols.

B. uncontrollable costs or too high costs.

C. newcompetitors.

D. underexpansion or too slow growth.

Question 31: All of the following are reflective of restructuring efforts except:

A. spin-off.

B. liquidation.

C. reengineering.

D. costcutting.

Question 32: ________ areusually "friendly."

A. Mergers

B. Acquisitions

C. Takeovers

D. Buyouts

Question 33: Which of the following is a type of strategic partnering?

A. Licensing

B. Exporting

C. Joint venture

D. Direct investment

Question 34: A paper manufacturer purchasing a forest of trees is an example of:

A. forward verticalintegration.

B. backwardverticalintegration.

C. product/marketexploitation.

D. productdevelopment.

Question 35: When an organization remains with its core industry, this is an example of a ________ strategy.

A. concentration

B. forward integration

C. backwardintegration

D. horizontalintegration

Question 36: Mr. Wilson, a successful importer of Italian furniture, is considering combining operations by exchanging stock with a competitor, Italian Delights, to create a new store, SupremoItaliano. Which of the following growth strategies is Mr. Wilson following here?

A. Merger

B. Acquisition

C. Hostiletakeover

D. Internaldevelopment

Question 37: One of the major disadvantages of the McKinsey matrix is that of:

A. simplicity.

B. uniqueness.

C. subjectivity.

D. All of the answer choices are correct.

Question 38: Both the product-market evolution and McKinsey matrices have the disadvantage of:

A. simplicity.

B. complexity.

C. individuality.

D. subjectivity.

Question 39: A company like PepsiCo, with a number of business units such as snack foods, beverages, and prepared foods, is referred to as a:

A. single-business organization.

B. multiple-business organization.

C. multiple-line organization.

D. multiple-functionorganization.

Question 40: Developing different uses for a product is an example of a ________ concentration option.

A. product-marketdiversification.

B. marketdevelopment

C. product-marketexploitation

D. productde

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91530158
  • Price:- $40

Priced at Now at $40, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question please refresh your knowledge of chapter 6

Question: Please refresh your knowledge of Chapter 6 (Consumer Behavior) before attempting the assignment. Read the case (titled: The Diet Battle) at the end of Chapter 6 (in Marketing by Grewal and Levy, 6thedition), an ...

Discussion questions 1what are the most likely consumer

Discussion questions: 1. What are the most likely consumer market segments for robots? Which consumer characteristics would be important to determine these market segments? What types of roles do you envision robots play ...

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question review the website you selected for your week 3

Question: Review the website you selected for your Week 3 assignment. Create a 16- to 20-slide Microsoft® PowerPoint® presentation with speaker's notes about your selected website in which you complete the following: 1. ...

Question for this weeks assignment pick a product with

Question: For this week's assignment pick a product with which you are very familiar with or take the time to go through your clothes closet and try and find a product made in the USA, or one that you can anticipate bein ...

Question after watching this video -- we want to consider

Question: After watching this video -- we want to consider the shift in marketing from business to business. We have discussed direct marketing to target markets - but if we work for a organization whereby we market to o ...

Assignment - marketing essentialslearning outcomes -

Assignment - MARKETING ESSENTIALS Learning Outcomes - Explain the role of marketing and how it interrelates with other functional units of an organisation. Compare ways in which organisations use elements of the marketin ...

Question we chose ford to market a devise that will alert

Question: We chose Ford to market a devise that will alert you if you accidently left the child in the car. 1. A report with the final Marketing Plan that includes the three previous drafts, attached as an MS Word file. ...

Question final marketing planmake at least four marketing

Question: Final Marketing Plan Make at least four marketing mix recommendations for implementation during the next year. Include a rationale for the recommendations, as well as operational details. Develop a plan for mea ...

Question why is working capital management importantsome

Question: Why is working capital management important? Some discussion driving points: - What is the equation for NWC? - What are the components that working capital is made up of? - Do you need more working capital as y ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As