Question your company markets antifreeze sales to consumers, Ask an Expert

Management Studies

Question: Your company markets antifreeze. Sales to consumers take place in a very short period, primarily September through December. You want to tie in a promotion between your brand and the brand of another company that would bring more visibility to your brand and encourage retailers to provide more shelf space. Recommend a partner for this tie-in promotion and justify the choice.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92757544

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