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Question: Your college or university no doubt has an organizational unit that is responsible for marketing merchandise to alumni and other customers-items emblazoned with your school's logo, such as sweatshirts, T-shirts, caps, cups, and so on. Assume that the merchandising unit in your school does not have an up-to-date computerized database. Explain how you would go about putting together such a database. What specific information would you maintain in your computerized database for each customer? How would you use this information?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92756756

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