Question: You read about and practiced with concepts concerning target customers and branding. Now you will apply what you learned to address wine and soap products.

Topic 1: Branding and Targeting

Chilean wines are now considered on a par with California wines in many cases. Do some research for this Discussion. Then respond in a minimum of 200 words to address these questions:

• What branding and target marketing concepts have Chilean wines borrowed from California wines?

• What have both the Chilean and California wines borrowed from French wines?

Topic 2: Targeting Business Customers

A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease-cutter and could be sold to industry.

• Which category of business customers could they target and why?