Question
You have now had the opportunity to review Advertising, Promotion, & Other Aspects of Integrated Marketing Communications. Some of the topics you have learned about were branding, integrated marketing communications, customer relationships, ethics and promotion, promotional tools and customer loyalty. Now it is time to put it all together.
Using what we have learned in the text, discussions, and seminars, answer the following questions. Feel free to do additional research if you wish.
Describe the different types of ethical issues and legal responsibilities of a retailer associated with promotion management. Provide specific examples.
Checklist: Identify ethical issues and laws relating to promotion
Describe the types of ethical issues pertaining to promotion
Discuss the legal responsibilities pertaining to promotion
List several promotional tools used by retailers to generate sales. Describe how each tool increases repeat visits, builds customer loyalty and increases market share. Give specific examples.