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Question: You are the Vice President of Marketing for Buddy's Sandwiches which is a chain of sandwich shops and you are responsible for awarding Buddy's franchises to individuals who want to be owners. Your first market will be the metro Charlotte area. Develop a marketing research plan to follow for this metro market. Potential owners or franchisees must show you that they have a viable marketing plan in terms of product, promotion, pricing and physical distribution. To help you with this assignment read the Subway case on page 202 (Marketing Management, 8th ed. by Mullins & Walker) in your text for some guidance. Your task is to identify what "criteria" you will use in selecting potential owners that will be granted franchises for the Charlotte market.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92728088

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