Question: YOU ARE AN ADVERTISING EXECUTIVE FOR A LARGE ADVERTISING AGENCY EARNING WITH BONUS AND OTHER INCENTIVES OVER TWO MILLION DOLLARS A YEAR. YOU HAVE BEEN ASSIGNED TO HEAD UP A TEAM CHARGED WITH THE CREATION OF AN ADVERTISING CAMPAIGN FOR A NEW FRAGRANCE FOR DONNA KAREN PERFUME.
Your team wants to present to the Donna Karen executives a proposal that they are very enthusiastic about. It features a completely nude woman with a headline "DONNA KAREN AND SIMPLY NOTHING ELSE." The idea is that she is wearing nothing but a fragrance, suggesting that a fragrance is all you need to be fully dressed. Although you admit that the advertisement is an attention grabber you question its social implications. The Donna Karen account is worth in business to your agency 50 million dollars in revenue. Answer the following questions.
1. Should you bow to prevailing values and conventions within society (sex sells)?
2. Should you have your team reconsider their marketing strategy and redesign the advertisement to conform to your more modest conservative values?
3. In the original advertisement created by your team are there any prejudicial suggestions?