Question: You are a Marketing Manager, seeing the problems that can be an impact to the business, you are communicating with the company's executives in a 300-400 words memo.

State the problem: Begin your memo with a statement of the main problem. Your problem statement should not be an exhaustive list of everything that is wrong. Rather, it should be the central issues around which all else are organized.

Analyze the problem: This is where you identify relevant facts from the case and apply a conceptual model to diagnose the problem. Analyze the problem you identified (and not some other problem). Organize the facts into a coherent whole as if you were presenting evidence to persuade a skeptic. Clearly state any assumptions that you've made. Provide evidence from the case to support your analysis: use quotes, numbers, and facts from the case or other sources. Analyze the problem using a conceptual model from the readings or lectures. Apply the conceptual model fully and explicitly. Cite your sources.

Draw a conclusion and provide specific recommendations for action: Provide the results of your analysis. What are your main conclusions? What should be done next? Some cases call for a specific decision or specific actions that need to be taken, while others do not. However, most cases at least call for an explanation of "what you would have done" in the situation. Provide specific recommendations that logically follow from your analysis of your problem statement.

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