Question: Written Case Format:

1- Write a brief summary of case information (3-4 sentences)

2- Answer each question separately. Please number each question. Support your answer with the consumer behavior concepts learned.

Length of a case: 3 pages. Your answers should be typed, double-spaced using 12 pt. Times New Roman font.

1. Which is likely to be more effective-marketing baby carrots to young consumers or to parents of young consumers? Why?

2. Does the marketing of baby carrots raise any social or temporal dilemmas?

3. Is there a potential "dark side" to marketing baby carrots as junk food?

4. Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.

Information related to above question is enclosed below:

Attachment:- Case2buyersstudy.rar