Question written case format 1- do a brief summary of case, Ask an Expert

Management Studies

Question: Written Case Format: 1- Do a brief summary of case information (5-6 sentences)

2- Answer each question separately. Please number each question. Support your answer with concepts learned in class. Length of a case: 3 pages. Your answers should be typed, double-spaced using 12 pt. Times New Roman font.

Case Study: Nestlé: The Infant Formula Controversy

1. What are the responsibilities of companies in this or similar situations?

2. What could Nestlé have done to have avoided the accusations of "killing Third World babies" and still market its product?

3. After Nestlé's experience, how do you suggest it, or any other company, can protect itself in the future?

4. Assume you are the one who had to make the final decision on whether or not to promote and market Nestlé's baby formula in Third World countries. Read the section titled "Ethical and Socially Responsible Decisions" in Chapter 5 as a guide to examine the social responsibility and ethical issues regarding the marketing approach and the promotion used. Were the decisions socially responsible? Were they ethical?

5. What advice would you give to Nestlé now in light of the new problem of HIV infection being spread via mothers' milk?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92686423

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